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A significant portion of a company’s value creation rests with its sales force. Transforming the character of your sales organization’s personnel could be the most crucial undertaking of a CEO's career. For sales transformation to take place, all employees must understand that if the sales organization does not do its job, then the company's future is at stake. 

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We only work with sales-driven companies. If your company is committed to finally fixing the core problem within the sales organization - its people - then the CEO must drive that effort and communicate expectations, responsibilities, and desired outcomes. 

 

Although the ownership and responsibility of the salespeople fall under the senior sales leader, their focus should be solely on the execution of the sales organization to achieve the company's revenue and profit targets. Nor is this an HR initiative or responsibility.  Our research shows that when HR leads the recruiting and hiring of salespeople, sales performance decreases, and turnover increases.

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The word 'partnership' is often overused and misused in business today.  However, the Collier Group truly partners with its clients in that we structure our engagements to work within their current budget and share equitably in our mutual success over the long term. 

Let's talk to determine if our focused expertise is right for your company.